Tax Guru-Ker$tetter Letter

Sunday, June 08, 2003

Money Talks and Everything Else Walks

The mercenary free market side of me really likes to see stories like this, where people who are in a hurry can pay for access to faster moving lanes on the highways. They are even looking at this kind of thing in England, to go along with their recently enacted "congestion tax" which charges a toll for people entering the city during its busiest hours.

As I've always realized, money is one of the absolute best ways to motivate human behavior. These ideas are very similar to an approach we have been using with clients who want their work to jump to the front of the line. If they are willing to pay double our normal rates, we will drop everything and work on their stuff right away. Not surprisingly, around 80% of the people in a panic rush are willing to wait their turn when presented with that choice. The other 20% are able to justify the doubled rate.

- posted by Kerry M. Kerstetter, MBA~CPA~ATP~ATA @ 6/08/2003 02:41:00 PM Send this post: