Tax Guru-Ker$tetter Letter

Monday, April 04, 2005

Block Offending CPAs?

In regard to the current H&R Block ad campaign claiming that their review of tax returns that were prepared by others yields an average of $1,500 in “found money,” I wasn’t personally offended in the least by this. I assumed it was referring more to people who prepare their own returns.

Well, I guess a lot of other CPAs thought the ads were referring to their professional expertise, so the AICPA has gone on the attack against Block for this ad campaign, even filing a complaint with the FTC because an ad refers to a mistake made by a CPA.

I guess the AICPA wants to preserve the myth that we CPAs are not human and never make mistakes. As has been obvious, I have never been a believer that Block is the most effective at finding ways to maximize the tax savings for their customers. However, making a federal case out of their attempts to drum up business seems like quite an over-reaction.

Thanks to reader George Storey for passing this along.

- posted by Kerry M. Kerstetter, MBA~CPA~ATP~ATA @ 4/04/2005 01:24:00 PM Send this post: