Q:

Subject: Query: Advertising on Your Blog?

I'm contacting you from Zecco.com, the new free financial trading portal.  We launched officially in October and are now seeking blogs on which to advertise.

If you're interested, to initiate the process, I'd like to know some stats of your site. What is your monthly traffic? What is your current CPM revenue?  With this basic data we can start the ball rolling.

Thank you for your time and information.

 

By the way, if this isn't something you're interested in, would you consider an RSS feed in the future or perhaps blogging on the www.Zecco.com site (we do share advertising revenue with bloggers)?

Regards,

Trish Telesco
Zecco Research

A:

Trish:

I appreciate the offer to run ads on my blog.  Unfortunately, based on similar discussions with other potential advertisers, I have learned that I simply don't have the detailed kinds of stats that you need.

You may want to use the Google AdWords service that I have, just as you have on your website.

You may also want to approach the suspiciously anonymous proprietor of the taxblogger.org website that has very obviously been developed for the express purpose of selling ad space.  I'm assuming that they are keeping much better records of traffic for the benefit of potential advertisers than I am currently set up to do.

I also appreciate the offer to blog for your website.  However, I barely have enough time to post the few things I want to for my own blog.

Good luck with your website.

Kerry Kerstetter

- posted by Kerry M. Kerstetter, MBA~CPA~ATP~ATA @ 11/30/2006 01:54:00 PM Send this post: