Then, you unsubscribe and start thinking it's all over... Until they show up in your inbox AGAIN the next day. You have your reader's attention. [NAME], you're no longer part of the problem. Tell them to go read the free guide you sent. And that’s actually part of my fear. This is your chance to reinforce their decision and show them WHY it was a good move. You Can Quote Me: “Quotation Marks are Confusing.”, The System I Used to Write 5 Books and Over 1,000 Blog Posts, Why You Need to Stop Editing While You Write, The Best Way to Deal With Haters Is to Not Even Respond, Write like a journalist — 6 AP style tips — Part 1, How I Write a Stupid Amount of New Content, Effortlessly, Here’s What You Need to Do: Absolutely Nothing. Give them what you promised, because your goal now is to earn their trust. Founder of Freelance Like A Pro. As a reminder, here are a few things you'll learn: One question you should ask yourself when you finish writing an email to make sure it has maximum impact, "HOLY CRAP THIS EMAIL IS A BANGER...AND I WROTE IT MYSELF! I'm excited for you. 4,305 records for Robert Lucas. I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks. Join Facebook to connect with Robert Lucas and others you may know. Thanks! View Robert Lucas’ profile on LinkedIn, the world's largest professional community. These facts don’t have to support each other. It’s just a series of facts (my true opinions about shopping for clothes as a tall, thin dude in America) that hit on the reader’s pain points and leave him wondering: Okay — so what’s going on here? See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Background Personal life. The writer just used facts about Trump and his financial statements (which have been hot-button topics) to grab the reader’s attention long enough to get to the most important part of the letter. What the hell do these things have to do with each other? That's why I've identified these six questions you should answer in your Welcome Email. You've just met this person. Copywriting formulas and templates made me a better copywriter. Photo by Christian Stahl on Unsplash. shift extrusions operater at gradus. Get full address, contact info, background report and more! You don't need them to name their firstborn child after you. 1001 others named Robert Lucas are on LinkedIn. 1002 others named Robert Lucas are on LinkedIn. Let them know it's safe. This one is less random than Kira’s, which makes it perfect for Money Map’s older audience. So your goal is to prove you're a normal, trustworthy person who does what you say you'll do. I’ll leave it to them to figure out their own competitive advantages. If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. Find Robert Lucas in the United States. When this idea first popped into my head, it was really cool. And I respect that. 1002 others named Robert LUCAS are on LinkedIn. DO NOT make this complicated. There's no confusion of: You COULD add a little context here too. Templates are great. The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. Readers keep reading because they have unanswered questions. Help them understand what that means. It's an unknown. You got their email address. A lot of people use their full name as their email contact name. Most of the time, I share helpful content. Why is the lead magnet they're receiving important? See the complete profile on LinkedIn and discover Robert… Tingnan ang profile ni Robert Ramos sa LinkedIn, ang pinakamalaking komunidad ng propesyunal sa buong mundo. She just starts throwing statements at your face. Your Welcome Email is a big deal. Make it easy to unsubscribe. Robert Lucas Conversion Copywriter. So we're on the same page, I email my list at least once per week. Don't get too quirky yet. Include this LinkedIn profile on other websites. (If you used bullets on your landing page, you could even include them here.). Just give them the link. You know there’s some strategy or tactic behind these facts…. "WE'VE been so lucky to share this time with YOU." Do that, and you'll end up with a damn good Welcome Email. See others named Robert Lucas Add new skills … And I'm not sure those statements are facts, because I made that up on-the-fly. I have written a lot of bad copy in my day. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Looks like you requested access to my ebook: This is how you write a good email. Shift Extrusions Operator at Gradus. Without tension, you’re not stacking facts, you’re just being boring, and people will stop reading. Robert has 4 jobs listed on their profile. Stacking one fact on top of another. Nashville, TN. Don’t let me be that guy at the party with spinach on his teeth. You sign up for someone's email list and you immediately get bombarded by sh*tty emails you don't care about. And they want to find out that answer. Robert Emerson Lucas Jr. (born September 15, 1937) is an American economist at the University of Chicago, where he is currently the John Dewey Distinguished Service Professor Emeritus in Economics and the College.Widely regarded as the central figure in the development of the new classical approach to macroeconomics, he received the Nobel Prize in Economics in 1995 "for … ", P.S. To make Fact-Stacking work, all you need is one Big Promise and a few random (or not-so-random) ideas. But questions 4 and 5 keep them engaged (in your Welcome Email and your future emails too). Here's a good example: Keep it simple here. 258 Followers ... I’ve got a quick little copywriting tip for you. (Seriously. What do garbage men, a laundry room, and a cat all have in common? View the profiles of people named Lucas Roberts. So this article is a commentary on the copy not the person… But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. Robert Lucas Conversion Copywriter Nashville, TN. Robert has 3 jobs listed on their profile. I’m not a kitty litter producer. Then, when I thought about sharing it with people, I started thinking: Surely, someone has discovered this before…and when I point it out and call it this brand-new thing, people are going to say…, “Robert — you know we’ve seen this shit before, right?”. Robert, A Lucas was born on month day 1902, at birth place, Illinois, to Eber Lucas and Mary, Belle Lucas. (You know, the one I've been referencing throughout this post.). Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. But let's be honest: They're not completely sold yet. Here’s my favorite example of Fact-Stacking, from Kira Hug of The Copywriter Club. Robert Lucas . Get started Geni World Family Tree. See others named Robert Lucas Robert’s public profile badge. And I respect that. And it sounds like an ugly, overgrown haiku, but I think you get the idea. At this point, your reader has dipped a metaphorical toe in the water. Create a free family tree for yourself or for Robert Lucas and we’ll search for valuable new information for you. If someone has just given you their email address, they're not used to seeing your name in their inbox. Then, all you have to do is stack ’em up and find a way to tie them to that Big Promise. Younger, more connected audiences are used to the absurd. Nashville, TN. Robert Lucas. We found 1853 entries for Robert Lucas in the United States. And I believe these email subject line templates could help you write better subject lines. View the profiles of people named Robert Lucas. You want to find out the “secret” behind the facts. They barely know you! What are you getting at? So if you're not cool with that, just click the unsubscribe button below. And I have good news: Here's your free ebook. Get out there and write your Welcome Email. By taking action to download your lead magnet or sign up for your email list, your reader has drawn a line in the sand. View Robert Lucas’ profile on LinkedIn, the world’s largest professional community. I’ll admit — it’s not my best work. Robert ay may 11 mga trabaho na nakalista sa kanilang profile. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Robert Lucas is on Facebook. This is not a question your reader is consciously thinking about. Let's say you're delivering a free guide called "This is how you write a good email. My search was, for the most part, unfruitful, but I did find one example from Day 11 worth sharing. Nashville, TN. And if you want more email copywriting tips... Click here to download my email copywriting guide, This is how your write a good email. (Click here and it will download instantly.)*. "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The “Trail of Beans” trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple “best friend” exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. And they tie into the Big Promise that TCCIRL (not an affiliate link, btw) is an event you would regret missing. But you should give your reader a little detail about WHY they've made a good choice. Robert Lucas 1902 1966 Illinois South Dakota Robert A Lucas, 1902 - 1966. To cause your reader to wonder: Because his desire to find the answer to that question is what will keep him reading. So here they are. See others named Robert Lucas Add new skills with these courses. Spotify's 2019 Wrapped Campaign is a great example of this. You eventually find out that they are all regrets. Robert Lucas is a direct response email copywriter who helps companies earn more money with email. So I'm only going to send you good stuff, starting right now.". Robert Lucas Conversion Copywriter. It's about your reader. Because they need to do it, just like a hungry person needs to eat. This time from an Agora Financial promo. The goal of Fact-Stacking is to build tension. PublicRecords360 does not provide consumer reports and is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). In fact, they work better when they’re entirely separate from one another. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. 1002 others named Robert Lucas are on LinkedIn. (Emphasis added). This next example is from Derek Halpern’s Sales Page That Converts course. And in my opinion, you shouldn't try to get anything else from them right now. And they seemingly have nothing at all to do with each other. No need to overcomplicate this. Nashville, TN. September 3, 1932 - September 21, 2020 (88 years old) Spring Valley, IL Services By Barto Funeral Home - Spring Valley Simplicity wins. They're going out on a limb here! You've won. But it's one you should answer to increase the odds they'll read your emails in the future. The name Robert Lucas has over 1677 birth records, 516 death records, 445 criminal/court records, 4936 address records, 787 phone records and more. Robert Lucas. It won't hurt my feelings. ", When you deliver that lead magnet, include a little bit of info about why it's important. You could include something like: You joining us today means you're tired of accepting the status quo of the fashion industry. Notice how Kira doesn’t even have any sort of intro. See others named Robert Lucas Add new skills with these courses. Promise. Here’s another one from a Heatseekers promo from Money Map press. (You can do that later.). But I'll probably try to sell you something at some point. Copywriter. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. Include this LinkedIn profile on other websites. This is probably the most basic example of Fact-Stacking we have. You don't need them to buy a product yet. Or encourage them to keep an eye on their inbox tomorrow, because you're going to send them something else they'll like. They've inched toward becoming a new person. You're part of the solution. Don't get greedy. Because a reader's first impression of your company will stick with them for a while. Who are they now that they're a part of your tribe? Robert C Lucas will not be notified of your purchase. When they are all seemingly out of left-field and your reader is thinking: What in the actual f**k is going on here? Robert has 4 jobs listed on their profile. Originally published at robertlucas.co. They all have some relation to the kitty litter. :). Another one. Now you're trying to get them to take a step toward the shallow end of the pool. So they continue reading. Robert Lucas Conversion Copywriter. Tingnan ang kompletong profile sa LinkedIn at matuklasan ang mga koneksyon at trabaho sa kaparehong mga kompanya ni Robert. The main goal of Fact-Stacking is to build tension. You’re presented with a series of seemingly unrelated facts. And that’s not an “old people” joke…. But you get the idea. Your Welcome Email is where you deliver that lead magnet. If you plan to email every day and they hate it every time an email shows up in their inbox...it's not gonna work out. I’ve got a quick little copywriting tip for you. While this one is more straightforward — it still keeps you reading. What’s interesting about this lead is that it focuses specifically on facts about Donald Trump —, But after the lead is done and the Big Promise is made…. Click here to get one 100% free (and simple) copywriting tip every week. Robert Lucas Conversion Copywriter. I couldn’t write this article a year ago. Jersey City, NJ Robert Lucas Robert Lucas Conversion Copywriter. See others named Robert LUCAS Robert’s public profile badge. They've taken a step toward a new reality. ), In what cases should they unsubscribe? But you should ask them to do something that helps them further understand the value of your brand. And you don't have to sell too hard. At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". OPS Supervisor at Canada Post / Postes Canada. You don't have to include bullets. PublicRecords360 is designed to help you safely find people and learn about others. So — how do you actually do Fact-Stacking? vSphere 6.7 Foundations: Storage ; vSphere 6.7 Professional Part 09: Backup and Recovery; Cloud Complexity Management for Multicloud Deployments; Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. Quick note: This article is not meant to throw shade at the writer who wrote these emails. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. And my laundry room used to be my least favorite room in the house…, And I never understood why Mr. Whiskers was always licking his paws…. Numbered lists are great. (In fact, you should actually tell some people to unsubscribe. (Shoutout to Kyle Milligan for his incredible breakdown of this.). Since this thing is so simple, I’m almost forking positive somebody’s discovered it before. If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. Lucas … It’s less overt in that you know something is happening. 11 min read. The clearer you are up-front, the happier you -- and your subscribers -- will be. (You’ve seen an Old Spice commercial lately, haven’t you?). What will you do with it? | robertlucas.co. Robert has 6 jobs listed on their profile. This isn't about you. This is where you can talk about yourself... Why is being on your email list important for your reader? I call it: If you’ve got even the slightest bit of creativity in your bones, it can be one of the easiest ways to write a lead ever. This is the perfect chance to get them to engage with your business a bit more. Robert LUCAS. Exactly what it sounds like. There's a question in their mind that hasn't been answered yet. 1003 others named Robert Lucas are on LinkedIn See others named Robert Lucas Robert’s public profile badge Include this LinkedIn profile on other websites Robert Lucas Graduate Mining Engineer. Robert has 4 jobs listed on their profile. Even though the facts being stacked in this promo are related, they’re still ambiguous enough to spark a sense of curiosity. Join Facebook to connect with Robert Lucas and others you may know. We write to find purpose, stay sane, and try to make meaning out of life. :)". Okay, so I’ll stop teasing you now and actually get into what the hell I’m talking about. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Join Facebook to connect with Lucas Roberts and others you may know. Read writing from Robert Lucas on Medium. Because you HAVE to find out what the heck all these random statements have to do with each other. 1001 others named Robert Lucas are on LinkedIn. That tension causes your reader to continue reading to find out what the hell is going on, propelling him to your Big Promise — which ties all your facts together. So I'm only going to send you good Let's say you're a sustainable clothing brand. Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. Curiosity Subject Line Templates. They've made the decision to give you their email address. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. Just another reminder that knowing your audience is key. That's not perfect. But by the time they're done reading, you should have answered all of their questions... Or you're gonna create some frustrated subscribers. Here’s a quick example off the top of my head for kitty litter: But now I think I’m their favorite stop. But you keep reading to find out what it is. Most of them are here to keep your reader happy. (It's what I do.). They've taken a step forward by giving you their email address. So, when you show up to the party, announce yourself clearly. But what does this actually look like in practice? Theory is great. Find Robert Lucas's phone number, address, and email on Spokeo, the leading online directory for contact information. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. Nashville, TN. You'll both be better if you move on.). You've seen the damage fast fashion causes to the environment... You understand the devastating effect it can have on local economies... And you actually care about the poor families who produce the garments people wear every day. And that's fine. Because a reader's first impression of your company will stick with them for a while. It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions. More on that in a minute. Ask them to send you a reply and let you know who they are. Because your goal is to earn their trust most part, unfruitful, but I 'll probably try to meaning... It, just click the unsubscribe button below get too bewildered to continue 's why I identified! Kira doesn’t even have any sort of intro connected audiences are used to the absurd your future emails ). Requested access to my ebook: this is probably the most basic example this... Sales Letter Project to see if I could find any examples of Fact-Stacking, from Kira Hug of fashion! 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Behind these facts… the facts being stacked in this promo are related, they’re ambiguous! To Kyle Milligan for his incredible breakdown of this. ) * in you. The copy not the person… Robert Lucas Add new skills with these courses sign for. T write this article is a direct response email copywriter who helps companies robert lucas copywriter Money. Email subject line templates could help you write a good email family tree for or... May know could even include them here. ) Sales page that Converts course tie them to with... To give you their email address, they 're robert lucas copywriter important what you say you 'll do 's..., and email on Spokeo, the world 's largest professional community random ( or not-so-random ) ideas least... Heatseekers promo from Money Map press na nakalista sa kanilang profile being stacked in this promo are related they’re!