Your email address will not be published. So it’s better to build up your category pages. When designing a category page for your eCommerce website don’t forget to implement breadcrumbs at the top of the page. Enter your description to the Description field. This means your users should be able to find any information on your website with no more than three clicks. Required fields are marked *. If you have a large catalog, take advantage of faceted search and filtering. That can be very useful in integrations to an e-commerce solution like To-Increase Webstore. Leverage TF*IDF analysis for creating better and more comprehensive category pages. To make it easier for shoppers and administrators to locate specific products, you can arrange your Product List to display in a product category hierarchy that contains the typical + and - symbols for browsing through subcategories. Alternatively, product categories can be a flat structure such as a list of product … To enable a new or existing hierarchy you only need to specify the category hierarchy type for “Retail product hierarchy.” You can only select one hierarchy per type. Using highly-searches phrases as category names will help your SEO and make the shopping experience more efficient for visitors. U.S. retail e-commerce sales CAGR 2017-2024, by product category Retail e-commerce ARPU in United States 2017-2024 Online share of total U.S. retail revenue in 2020, by product category 72% of the websites have products visible at the category pages, Keyword in the Title ( Use unique H1 heading tag), Keep your product category names clear and descriptive, Avoid Category Names that are confusing or only your staff can understand, Pick either singular or plural for all category terms (Shirt or Shirts), Add useful, unique content on each category pages, Add long useful description at the bottom, Make sure links to sub-category pages are visible, Make sure you have unique image for each product category header. *This is somewhat against guidelines even though a lot of people do it. It’s frustrating for shoppers to navigate categories with hundreds of products while others have only a handful of products. In the standard SAP system, a product hierarchy can be created with up to three levels, each with a specific number of characters. Try to keep your URL as short as possible and to include the keyword you want to rank for. So, we proposed as test – we’d rewrite the meta descriptions for the top 20 pages and top 20 blog articles ranked by traffic/page views. After reviewing the research we found that 74% online stores have a descriptive category description with an average word count of 241 words. Select the desired product from the list to add product categories to, and then click Edit in the Maintain group of the Action Pane. The frequent misimplementation of a filtering attribute as a category is likely because a filter and a category tend to a) work in very similar ways, b) are often found displayed next to one another, and c) can technically be almost the same thing. One of the things we recommended was a rewrite of their meta description across the site because they were pretty ordinary from a CTR perspective. They were skeptical. But within each room, a shopper will need to narrow the results by a more specific product type. You can also add subcategories if desired.For example, if you sell clothing, you might have “t-shirts”, “hoodies” and “pants” as categories. Leverage your edge over the competition by including a phone number in your meta description if appropriate. Start with a set of broad main product categories. The best solution would be to avoid using tags and try solving the problem with tightly-focused sub-categories. You’re asking them to decide now to invest their time and/or money into your product. Crystal Necklaces). If you need information about adding markup to breadcrumbs for a great chance of the rich snippets in search, check out Google’s Guide on Breadcrumb. Have you ever tried to make a purchase from a huge online store with dozens of inviting products - and spent a lot of time and energy trying to find what you need - but ultimately end up NOT finding the right product and getting frustrated as a result? You can add a Name, a Slug and a Description for the category here. Many don’t by default but will have a third party plugin that adds this functionality. It’s popular for product catalog layouts, wholesale stores, bulk order forms, large product directories, restaurant order systems, and other industries needing a different way to display products. We’d love to hear about your strategies to optimize your ads and to get them to stand out from the rest! Use Google Webmaster Tools “Search Analytics” report to dig deeper into your organic CTR and CTR opportunities, Some CMSes like Shopify and Wordpress with the Yoast SEO plugin will show you a snippet preview by default, others like Magento don’t so we built our own, Make sure at a minimum, you have a default open graph image has been designed specifically for CTR, set SITEWIDE. Don’t duplicate words, use the ampersand symbol instead of “and”. Here’s an example of one we had created for a client: If you’re using Wordpress then the Yoast SEO plugin is hands down the best SEO plugin to use. Alternately, a gift shop should offer categories based on occasion. Product categories are typically created by a firm or industry organization to organize products. Each filter criteria customizable, giving you maximum control. Probably half the websites we work on have problems with their open graph tags or are just plain completely missing them! 52% of the eCommerce store have a banner image at top of the category page. Rich product information is a great commerce opportunity. This is especially true for startups or new companies who aren’t as well-versed in e-commerce strategy or design. don’t remove the product_category base slug, distinguish whether it is a page or product category, Top 5 WordPress Plugins for Email Automation, 8 Best Email Marketing Services for WooCommerce, What is WooCommerce? A few tips: Marcus Tandler Managing Director, RYTE Expert Advice – Use TF*IDF analysis for more comprehensive content on category pages. Definition Product hierarchy is the classification of a product into its essential components. When it comes to assigning products to categories & sub-categories, the only thing you need to keep in mind in simplicity. Product categories can be hierarchical or not. Huge thanks to Becs Rivett-Kemm for proofreading the article, Ashley Berman Hale, Marcus Tandler, Siddharth Bharath, Nina Baumann, Alexandra Tachalova, Fernando Muñoz, Nichole Elizabeth DeMeré, Sam Charles, Katie Keith and Brendan Tully for providing feedback for this article before publication. Make sure you’re specific targeting your keywords towards audience. What is a Category Page/ PLP (Product List Page)? If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months. Brendan Tully Principal Consultant, The Search Engine Shop. Ashley Berman Hale Director of SEO, Local SEO Guide Expert Advice – Optimize the product titles. So in a Bedroom Furniture category, a store owner might create subcategories for Night Stands, Dressers, Armoires and Beds. Select the channel to configure. Your email address will not be published. Article Hierarchy assignment, display can be done in MM41/42/43 transactions. Now We’d love to hear from you. Product hierarchy is better understood by viewing the business as a whole as opposed to looking at a … Choose them wisely. No one has time to sift through multiple pages looking for the right product, so you need to help them find it faster. The rule of thumb is: The more you offer, the more you can ask for. That first “yes” is the hardest to get, but when your prospect is fresh from giving their affirmative, they are the most receptive to doing just one more thing. Show color options from the Category page. Hierarchical Type Categories The most essential way to merchandise your products is by their product type in a hierarchical manner. Add sufficient product information to allow people to choose between products on the Category page. There's a good chance you've encountered a one while shopping online: Women's --> Fall Collection --> Jacket --> Wind Breaker --> Blue But product hierarchies aren't just for fashion brands. Because it stops WordPress from being able to distinguish whether it is a page or product category. For that reason, making the most of product tiles is the best way to emphasize keyword relevance and to appeal to users. One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. For that, you need to make sure you are fulfilling the search query. Site’s Hierarchy/Taxonomy: Follow the 3-clicks away rule here. Have your customers segment themselves: Simplicity is always a winner, but if your offer is strong enough, you can ask for a little more information from your visitors. Overview. Furthermore, you can use those tags or attributes to improve your filters and your user experience. A television retailer should consider offering categories based on features like resolution, size or number of HDMI inputs. Google is pretty good at reading text in an image, if you don’t have any other options. WooCommerce allows you to choose how the categories will be displayed on the front-end with the Display type drop-down. It’s tempting to use this layout without considering whether or not it’s appropriate for your industry and target market. A proper site structure will give both direction and focus to the customer and search engine and make clear on which pages to focus on. Your email address will not be published. Category pages should be the best way to improve your rankings and your short tail keywords (short tail – long tail are not related, this time, to the n-grama, but how you want to boost your visibility and how you want to show your products). By James Gurd. Make sure the price (and any markdowns) are clear. Save my name, email, and website in this browser for the next time I comment. Here are some examples: FREE, Fast, Insured, Nationwide, Buy Online, HUGE, Massive, Massive Range, Guaranteed, Big Range, Price Guarantee, Strong, High Power, Potent, Organic, Certified, 100%. After all, if shoppers can’t find the products they want to buy, they’re not going to buy them – at least not on your website. This site uses Akismet to reduce spam. Why one product > one category? Again the assumption is more shares = more clicks or traffic. The most essential way to merchandise your products is by their product type in a hierarchical manner. Canva is a great tool to use to create clean, high quality looking open graph images. Selling on the web is a highly competitive game. Category pages are used to be the strongest part of the website (menus are formed by, normally, links to categories, so they are the most linked pages of our site). Product hierarchy is an alphanumeric character string used for grouping materials. To add or edit product categories go to Dashboard > Products > Product Categories. It’s well known in the Adwords world that something as simple as swapping the top and bottom lines of your Adwords ad copy around can take CTR from 1% to 2% – that’s a 100% improvement, or in other words, DOUBLE the traffic from the same ad. For example, a furniture store might set up categories by room. By default, you cannot add rich text to category description. I love how powerful can be the attribute pages, because you can use exactly like a category (contents, snippets, loop). Just keep every page 3 (or fewer) clicks from your homepage. Avoid Gift Certificate Fraud in Your BigCommerce Store, Get Creative with BigCommerce Customer Groups. Category Management is a systematic, disciplined approach to managing a product category as a strategic business unit. “This is key when it comes to product details, organization and structure. Katie Keith Co-Founder at Barn2 Media One of the UK’s leading WordPress web agency, Expert Tip – Lots of Products? So it’s better to build up your category pages. But WooCommerce Development Team recommends that you don’t remove the product_category base slug completely. This post may contain affiliate links, which means that if you click a link and purchase a service, I may receive compensation for referring you. All our products are 100% GPL compatible. Click Product categories in the Setup group of the Action Pane, and the Product categories form will open. Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). One way to optimize your website for the 3-clicks rule is by building an effective eCommerce product category hierarchy. On the action pane, select Set attribute metadata. Learn how your comment data is processed. Or maybe you have a question. Among the top 50 eCommerce websites, 68% websites have used breadcrumbs. For an eCommerce store with a large number of products, a filter is a very useful tool to help visitors narrow down search results on category pages. Nothing else was done to the site apart during that time – here’s what happened to their organic traffic: A 50% increase in organic traffic with no extra links, solely meta description optimization. Since Google has a crawl rate limit for every website, it’s better to keep your website structure clean & simple. Use breadcrumbs on the category landing page. Category pages don’t need and really shouldn’t have a lot of content – the goal is to get people to buy, not to read. Spend your time elsewhere. Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). It seems that most online stores have a detailed description of the product category it contains. During our usability study, as subjects were presented with product list pages at the top levels of the navigation hierarchy… Expert Advice – Make sure users can find what they’re searching for on your website! Placement of the nested or sub-categories is most overlooked aspect when it comes to organizing a category page. When organizing your product categories, make sure they aren’t too broad or too specific. Both are important elements of an eCommerce product taxonomy. Save Big on Design Services & More now thru November 28! But it is very important that the users can understand what type of products falls under a certain category. Category pages will receive a prominent position in a well-structured website and can be used as valuable entry pages from the SERPs. WooCommerce Product Filter Main Features A product category is a type of product or service. Criteria we followed while selecting the websites were English language website & high Alexa ranking. It also doesn’t count at all for ranking so it’s not that big of a deal or a total top priority. Smaller companies can beat larger companies if they focus on right things. I’ve found that if you have no idea about what kind of meta description you can include, you can take a look at the copies of paid ads. For example, if you have a category “Shirt” and a tag page “Shirt” too, which one should Google rank first? For your important pages make sure they have separately written Facebook titles and descriptions AND custom created open graph images, Make sure your CMS is actually inserting open graph tags! How did you structure your shop’s category pages? That’s a very powerful strategy which can help you optimize your meta descriptions and titles, in order to ensure that they will motivate users to click. The following is a modified excerpt from my ebook E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), which outlines possible categorization strategies you can use to help shoppers find products and increase your conversion rate. Most websites use category page header very intelligently. James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. A 2018 study in e-commerce shows that users’ expectations grow, demanding highly precise and accurate product information. Introduction to E-Commerce TaxonomiesTypical characteristics of retail/ecommerce taxonomies:• Separate hierarchy for each department or broad product category. If a category hierarchy is of the 'Procurement category hierarchy' type, then you can add product attributes to the product category that can be used for products filtering in the webshop using facets. Siddharth Bharath VP of Growth, Thinkific Expert Tip – Use product filters to reduce complexity & narrow down search results. When it comes to boosting CTR (click-through rate) in SERPs, meta title & description are your only weapon you have beside breadcrumbs & review schema. As users start navigating an e-commerce site via its categories, there are two main types of pages to display: The traditional and automatically generated product list page (displays products), A more custom intermediary category page for encouraging further navigation (displays sub-categories). It’s also a good option if you want smaller images or other multimedia content such as audio and video players. Make sure individual products link back to the nearest category. This is one of my favorite examples of real world results from a focus on CTR for organic search. Most eCommerce websites have a pretty difficult time dealing with duplicate content, and if you add tags to the mix, it gets even more complex. Increase the click-through rate of the category title tags by adding purchase intent keywords to titles. Give an answer to a question. Ideal scenario: Focus keyword is used in URL, Title & Description. It is inefficient for search engines to crawl massive, complex websites every day. Use capitalisation a the start of important words. We want search engines to index these pages. There is product-category slug visible to every category page URL in WooCommerce. Always No index the tag pages, it will help you avoid the hassle of having duplicate content issues. Which result was most surprising to you? That’s its purpose. Make sure that you use structured data to gain a better visibility in search results. You can check out the Ultimate Site Structure Guide by Yoast to get a complete idea about how to structure an online shop. Your secret weapon – the Thank You page: The art of using your Thank You page – the page your new subscriber/customer/lead is directed to after they opt-in – starts with using the momentum of their “yes” and building on it. In our opinion a robust and understandable category tree should have a hierarchy depth of 3 to 5 category levels, and between 5 and 15 level one categories. You have to agree, a pretty amazing result. And your category pages cannot be infinite so that’s why you have attribute pages and product tag pages, and link them through the product pages looking to maximize the signification, maximize the “this page is related to this other one”. The least amount of clicks = lower the bounce rate. Look at the initial list of items you’ll be offering and organize your categories so that each one has a manageable number of products that can be easily browsed. ‘Inspired living’ … And if you’re curious about how we conducted this study, here’s a spreadsheet with all the data. Keep every page 3 (or fewer) clicks from your homepage. Consider a Product Table Category Layout. http://mysite.com/general-category/sub-category/product. This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. As Matt Janaway said, If you want to seriously growth-hack your e-commerce sales, stop all other marketing tasks and write some awesome product descriptions. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. Buy {category name} {+ relevant keywords} online at {your company name}. The largest retailers … They promote the upcoming discount or sale campaigns in this section. Fernando Muñoz Director, Señor Muñoz SEO. Most WooCommerce category pages have identical layouts. If you are selling parts, consider using the part codes within the URL, Consider using your categories within the structure, e.g. It’s safe to assume that people are shopping your website because they need an item in order to do something. Find keyword inspiration with a thorough TF*IDF analysis and enrich your content for more satisfied users and better rankings in search engines. Highlight power words like “FREE”, “HUGE” or “MASSIVE” with all caps – Google doesn’t let you do this in Adwords but you can in organic search! Then, all products that are assigned to the category inherit those attributes. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. Think about the attributes that are important to your customers and expose them as navigational elements through categories. With lots of different products being displayed in a certain shop category, you need to make sure you are in fact hitting all important keywords and phrases potential buyers are searching for. These category/PLPs (product listing pages) are a good way of emphasizing this. All themes and plugins are released under GNU GPL v2. For example, the table of products can appear under the breadcrumbs, header images, visible subcategories and category description. Think of this as writing a headline for an article. After ent… So as a store owner it’s better if you act on it quickly and implement breadcrumb, product & review Schema for better discoverability. Breadcrumbs not only encourage visitors to navigate your website further (increasing the chance of a conversion) but it also strengthens internal linking, thus increasing visibility in search engines such as Google. We found out 52% of the e-Commerce store has a banner image at top of the category page. To help answer this question we analyzed the top 50 e-commerce brands category pages. Therefore, it’s in your best interest to provide a variety of category options so that all types of shoppers will be able to quickly locate and purchase the products they want. Most SEOs are focused solely on rankings. The best resource for this will be the Google Shopping taxonomy. If your business isn’t pure ecommerce and you offer an online booking functionality where many competitors don’t include this too. Simplify: This is true for every landing page: It has one message, and one specific purpose. People are emotional shoppers and images are important to emotional appeal. As far as WooCommerce category pages are concerned, by default these are set to no-follow. This places a product in the appropriate category and product attribute/specification templates, which define the product level specification details that are displayed to your customers. eCommerce Product Categorization Services. The further you get your products from the home page, the harder you make it for your customers to convert. This method of organization cuts across Type categories and may appeal to a more style-focused or feature-focused shopper. However, you can change the base slug to something else. Don’t fall into the trap of ‘creative’ category naming. Purchase intent keywords : Buy, Click, Learn, Decide, Choose, Try, Shop, Free, Sale, Buy Now, Best, Hurry, Download, Limited Time, Win, Exclusive, Plus! e-commerce business, about the different skills required starting with: customer acquisition, IT site build, user ... • definition of key product categories • ensuring each category is easily found by site visitors and provides a compelling experience • product and information hierarchy eCommerce and product taxonomies are comprised of a browsable category tree structure. Either way, leave a quick comment below right now. In Australia, Brazil, France, Germany, Italy, the Netherlands, Norway, Sweden, Turkey, the United Kingdom, and the United States, you can use the google_product_category (displayed as “Category”) to help organize your product groups in your Shopping ads campaigns. © 2019 Atlantis Themes. Follow these steps to change the Product Category Base Slug to something short & memorable: If you have Yoast SEO installed, be sure to change the default Yoast SEO Settings. However, all opinions expressed in this post are my own and based on my personal experiences with any mentioned products and services. There is no shortage of both customers and competitors. The same applies with social. Full disclosure: Alexa is totally separate from Google and Google has confirmed they don’t use Alexa ranking in their organic ranking algorithms. On the action pane, select Save. Used power words, FREE, FAST, Insured – use ALL CAPS for important words. If your theme is WooCommerce compatible, description will get displayed on the category listing page automatically. Allow users to Add to Cart from the PLP/Category page. Now you know you need to optimize your category pages how do you do it? In recent times, Google are focusing more of their attention on Structured Data & Rich Cards to understand the content of the websites and improve their search usability. Enabling the product hierarchy for Retail. To decide on the best category names, use tools like Google Trends or the Google Keyword Tool to see what people are searching for online. Just as key as avoiding or stopping pain. Here is a standard URL for a WooCommerce category: http://domain.com/product-category/category-name. Let’s apply some basic logic here: So if you’re focused solely on rankings, you miss 50% of the total organic traffic puzzle. While there is no magic formula to optimizing a product category pages but there are some golden rules you can follow. For example, an online store selling video games that are already categorized by genre (type) may also want to offer categories based on operating system or platform. “This is key when it comes to product details, organization and structure. Leveraging search engines is one of the cheapest ways to bring customers to your website. By using descriptive and recognizable category names, your visitors will quickly be able to determine where to find the product they want. Be helpful but minimalist. Use this text to introduce your branding and voice. The edit screen allows to define: Category name – this is the title of product category page; Slug – this is the URL of product category page; Parent – set parent of hierarchical … By using the category hierarchy features in Commerce, you can define category hierarchies to group and categorize the products that you distribute to your channels. Get 100% WooCommerce compatible Theme Bellini, by Towhid Last updated: September 4, 2017. According to Technical SEO Consultant Ashley Berman Hale, this is pandering to search engines which is sort of unnecessary since Google will give almost no weight to content that is way at the bottom. Instead of writing only “T-shirts” write “Buy T-shirts”. I highly recommend writing a couple of standard templates that can be used to write meta descriptions for your product pages. WooCommerce Product Table plugin provides an alternative category page layout. This can include a hierarchy of categories that resemble a tree structure. And don’t mind to use a long text in your category pages. Nina Baumann Online Marketing Expert, Linkspiel. You can install this useful plugin “Category Collapser for WooCommerce SEO” to solve this problem. Product Categories and Types. For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products. A product table layout can increase conversions for WooCommerce stores with lots of products. If there are functional or occasion-based ways to categorize your products and you think they might be helpful to shoppers, there’s no reason not to offer them. The site and the internal link structure are very strong tools when it comes to the optimisation of a large eCommerce site. One thing we’re fanatical that gets almost zero attention in the online marketing space outside Adwords is CTR (click through rate). Found this post helpful? For the purposes of this post, we selected 50 well known online stores (H&M, Nike, Barnes & Noble & more) and analyzed their product category pages. For instance, in tools like SEMrush, SERPstat, and SpyFu, you can access the reports that allow you to export all ad copies of a particular domain. Be consistent in use of focus keyword. 100% Elementor Compatibility. The hierarchy of the products stretches from basic fundamental needs to specific items that satiate the particular needs. But that doesn’t mean smaller websites doesn’t have any chance. eCommerce Product Catalog allows to define unlimited amount of product categories. 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